Styling

This project is all about styling. Styling is described as ‘the way in which something is made, designed, or performed.’ There are lots of different types of styling, for example; fashion, hair, makeup, location, props and many more! We are mainly focusing on fashion styling throughout this project and there are a few different types of that too. Editorial styling is a certain type of styling which is commonly seen in magazines, newspapers and is usually considered to be ‘high fashion’. One particularly successful editorial stylist is Tim Walker. He is a British fashion photographer, who regularly works for Vogue, W and Love magazines. He is based in London and some examples of his work can be seen below: (All photos are taken from the Victoria and albert gallery website)

Commercial is another type of styling which focuses more on what the brand wants and is genrally less creative and has a stricter brief. The end product usually focuses on the garment and the photos are taken to highlight it and to enhance advertising.

Show styling is usually seen on catwalks and live performances for cetain brands. Each model will have to have their own look, including hair and makeup.

Wardrobe and costume styling (also known as commercial styling) is commonly used for music videos and tv.

Part of being a stylist is about being able to work together in a team. This can be difficult at times when each individual has conflicting ideas, however we have experienced that it is best to allocate roles within a group e.g. Model scout, set design, hair and makeup etc.

In order to prepare a shoot there any many things that need to be considered and taken into account. These things are:

  • To develop a story ( what is the shoot about? What is the meaning behind it?)
  • To select a few different looks fitting within the theme of the shoot.
  • To request samples of clothing and garments to ensure you are prepared on the day.
  • To source props
  • To book your models
  • To communicate with the whole team before the shoot! (Including the model and the photographer)
  • To provide refreshments for the team such as food and drink and pay for any travel expenses.

When the day of the shoot arrives there are also lots of responsibilites such as:

  • Packing and unpacking clothes, accessories and props
  • Looking afte items and making sure everyone knows where they are
  • Picking up garments from wherever they are being kept before the shoot
  • Laying out outfits to help visualise what they will look like together and so that the model and photographer can get a visual idea too
  • To steam and iron clothes to ensure they are in perfect condition
  • Writing credits after each shot of who was involved
  • Ensuring there are enough refreshments and that the team has access to them when needed
  • Sourcing and making sure you have runners to ensure the shoot runs smoothly

It is also important to have references at the shoot for both the photographer and model to make sure everyone is on the same page with lighting, poses and hair and makeup. When thinking about props it is also important to take into account the scale and size of props to add dimension and interest to the images. Coloured backdrops can also be simple and effective to add a pop of colour to the shoot.

When sourcing models it is important to take photos of them for refernce to help you come back to to ensure they are right for the style of shoot. These photos should be of the face, head and shoulders and full length to give an indication of height and proportions. You should also take their contact details to make sure you can  get in touch with them if needed and to communicate about information about the shoot. It is also inportant to take measurements to ensure the garments you are shooting with are the right size for your models, including shoe sizes!

As a stylist it is also important to carry around a prop kit so that you can make adjustments to the clothes and to ensure they look as they should on the model. The items that a prop kit should consist of are:

  • Pins
  • Clamps
  • Needle and thread
  • Scissors
  • Double sided tape
  • Lint roller

Some extra useful items are:

  • Sillicone bra inserts
  • Flesh coloured seamless underwear/thongs
  • Insoles
  • Baby powder
  • Plasers
  • Tit tape
  • Small notebook, paper and pen

When working in a proffesional environment and in a studio there is also an ettiquette that it is important to be mindful of. This ettiquette consists of:

  • Keeping the back drop clean
  • Putting tape underneath shoes or wearing shoe covers to make sure there are no footprints on the backdrop
  • Always clear up props, especially if they leave a mess for example glitter
  • Take out all rubbish
  • No food or drink in the studio
  • Always step in and make adjustments when necessary

After learning all of this informantion about being a stylist, I realised there is a lot to consider, plan, organise and take into account when preparing for a shoot. Luckily we have managed to source a model, but there are still plenty of things to think about before the day of the shoot. These things are:

  • The models nails- decide wether we want them to be natural or painted
  • Hair- colour of it, wether we want it to be curly, wavy or straight
  • Makeup- do we want her to come in with her usual base makeup?
  • Jewelrey including earrings- hoops, studs or none?
  • The models clothes and shoe size
  • What we want the lighting to be like including colour and intensity
  • The poses for the model to do
  • The colour of the backdrop
  • Props and sourcing them
  • What underwear we want the model to wear- nude, bra/ no bra?
  • Socks/ tights?
  • Accessories?- e.g. hat, scarf, headbands etc

As you can see, we still have a lot to think about and to make this easier we decided to give each group member something to focus on. My job was to focus on hair, makeup and poses. I found some of the images on pineterest and online and in magazines and created a mood board for hair and makeup and poses as seen below:

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